01
Understand your
next customer.
Turn consumer and category insights into a focused audience strategy. Identify relevant households, discover purchase occasions and build a clearer plan for your brand in China.
Connected TV advertising in China
Bring your brand
home in China.
Reach Chinese households on Xiaomi and Hisense TVs. Combine consumer insight, immersive creative and commerce measurement to connect attention with action.
Explore our brand campaignsSelected campaigns MarshallVidal Sassoon
Global brands. Chinese households.Explore our world
Bringing together expertise in
commerce and connected TV.
TV TaobaoAlibaba ecosystem
XiaomiConnected TV
HisenseConnected TV
01 / Who we are
Where the big screen
meets real life.
Zhiping VisionSphere is a China-based technology company specializing in connected TV advertising. Established in 2025 with investment from TV Taobao, Xiaomi and Hisense, we bring media, consumer insight and commerce closer together.
We help brands understand the people behind the screen, create meaningful moments at home and measure what happens after an ad is seen.
160MEstimated household coverage
across China
across China
48%Share of active OTT devices
in China
in China
2025 company-reported estimates for the combined Xiaomi and Hisense footprint. Based on industry monitoring, audience research and TV connectivity data. Coverage does not represent unique campaign reach.
02 / What we do
Built for attention.
Connected to action.
One connected approach to understanding your audience, telling your story and evaluating results.
Understand your
02
Make the living room
your brand’s stage.
Bring your story to Xiaomi and Hisense smart TVs through immersive video, prominent home-screen placements, branded content and live experiences. Shape the creative around the moment and the screen.
03
See beyond
the impression.
Connect eligible campaigns to downstream commerce reporting, including brand searches, store visits and purchases within the Alibaba ecosystem. Use the findings to refine your next campaign.
03 / How we work
Your ambition.
Our local perspective.
For brands and agencies looking to connect with China, we translate business goals into a clear connected TV campaign.
01 / PLAN
Start with the business.
Define the objective, understand the category and agree on the audience and measures of success.
02 / ACTIVATE
Build for the screen.
Match media formats and creative to the audience, then coordinate campaign delivery across relevant TV inventory.
03 / LEARN
Make the next move clearer.
Review delivery and available commerce signals, understand audience response and identify opportunities to improve.
Media availability and measurement depend on the campaign, format and applicable data access. Attribution reports describe observed outcomes; they do not by themselves establish incremental sales.
04 / Selected work
Global brands.
Real connections in China.
Two campaigns that bring brand storytelling into the living room, with results measured beyond the screen.
01 / HOME AUDIO20–27 JUL 2026
Marshall
Make home sound
like Marshall.
For the HOME campaign, audience planning connected premium audio and lifestyle interests with the home entertainment setting. Start-up ads, hero banners and TV wallpaper brought the brand into the living room.
34.76MDelivered impressions
24,734Reported store visits
COMMERCE MEASUREMENT
RMB 1.62M in campaign-attributed GMV and 1,097 attributed orders, as reported by the Zhiping VisionSphere data platform.
Source: Marshall HOME post-buy report, August 2026. Media flight: 20–27 July 2026. Commerce figures follow the report’s attribution methodology.
02 / BEAUTY & HAIRCARE5–31 DEC 2025
Vidal Sassoon
A product launch
with screen presence.
The Diamond Bottle campaign paired a 15-second Xiaomi start-up creative with a five-second 3D-style reveal. Film-channel takeovers, pre-roll video and TV wallpaper extended the story, with selected formats linking to TV Taobao.
106.26MTotal campaign impressions
1.88%Start-up creative click-through rate
CREATIVE & COMMERCE
RMB 694,900 in attributed paid transaction value, reported through TV Taobao across the campaign.
Source: Vidal Sassoon Diamond Bottle Xiaomi OTT post-campaign report, January 2026. Media flight: 5–31 December 2025. Click-through rate refers to the start-up placement only.
Figures are campaign-specific and rounded where shown. Impressions are ad deliveries, not unique people. Attributed commerce outcomes do not establish incremental sales or guarantee future performance.